As a global soft drink company that has made "Mizu To Ikiru" as our promise, Suntory share a sustainable water philosophy and will continue our efforts to contribute to the solution of water-related issues. Suntory created the MizuikuーEducation Program for Nature and Water as part of this commitment to preserve nature for future generations. Mizu stands for “water” and iku stands for “education. “Mizuiku – Aku Cinta Air Bersih (I Love Clean Water)” program is a sustainable project to promote the awareness of water preservation with future generations
Introduction to Mizuiku
Mizuiku is a unique Suntory Group initiative to help children to appreciate the wonders of nature and understand the importance of forests to the maintenance of water resources, while thinking about how water resources can be conserved for the future.
In schools, working with elementary school teachers, we teach children in the 4th and 5th grade about the mechanisms and importance of nature, using videos and experiments. The children are encouraged to think about what they can do to conserve water for the future. As part of the Mizuiku program, three learning sessions are held indoors and outdoors to provide students the opportunity to explore all facets of water preservation. This is done through interactive discussions, games, song & dance as well as on-field experiences designed to encourage them to preserve water.
Mizuiku in Japan, Vietnam and Thailand
Suntory’s Mizuiku – Education Program for Nature and Water celebrates its 16th year in 2019. In 2004, Suntory launched the Mizuiku program in Japan so that the younger generation would have the opportunity to learn where their water comes from and understand the significance of water and the forests that nurture this natural resource. As of 2018, Mizuiku has also reached about 138,000 students at approximately 1,800 schools in metropolitan areas through classroom activities that effectively demonstrate the importance of nature and the natural water cycle. As Suntory expands across the globe, our Mizuiku program does as well. In 2015, Suntory launched Mizuiku in Vietnam. More than 25,000 students have participated in it.
Mizuiku in Indonesia
At the commemoration of National Children’s Day 2019, Suntory Holding Limited (SHD) and Suntory Garuda Beverage (SGB) announced official roll-out of Mizuiku water education program The children are expected to be the agents of change for water preservation in society, especially with their family and friends.
For 2019, Mizuiku educates more than 3,500 elementary school children aged between 10 to 11 years old as well as principals and teachers in four areas, including Gowa (Makassar, South Sulawesi), Banjarbaru (South Kalimantan), Tangerang (Banten) and Sidoarjo (East Java).
In addition to learning about the importance of water, water resource conservation and plastic waste management in relation to local social issues, Mizuiku also contributing to the improvement of the children's sanitation as well as water conservation facilities such as biopore, trees and water access for local community. The programs are highly regarded by local governments and communities.
We look forward to expanding our Mizuiku program, as part of our efforts to coexist with nature, in order for future generations to learn how to preserve the precious water in nature.
Mizuiku in expertise' view
Environmental education is as important as water preservation activities
Tasya Kamila, a well-known Indonesian public figure and environmentalist, highlighted the importance of environmental education as an integrated part of the environmental preservation program. “Nature gives us so many things for free. It gives us clean air, clean water, beautiful landscapes, breathtaking views, and the list goes on. Naturally, it is our responsibility to preserve the environment so that future generations are not endangered by the problems we cause today. Hence it is critical to protect our natural resources, including clean water. However, all of our actions to protect nature will not mean anything without educating our children about the environment. ”
Dr. Sci. Rachmat Fajar Lubis, a hydrogeologist from IAGI (Indonesian Association of Geologists), said “One of our goals is to educate Indonesian society, especially about how to preserve our water resources. It concerns us that elementary pupils in general don’t even know where water comes from. The lack of knowledge of our young generation about water preservation may affect their perspective and attitude towards water. Changing mindsets, attitudes and habits is a generational change so it is important that Mizuiku is a sustainable initiative.”
Kassandra Putranto S.Psi, clinical psychologist, said, “According to Jean Piaget's theory of cognitive development, the best time to teach children and to instill in them a basic understanding and appreciation of preserving our water resources is between 10-12 years of age. We need to giving them knowledge at the initial stage, then making them care and last but not least, to motivate them to behave the right way. This will give them the confidence that there are actions they can take to preserve clean water and the environment.”
Mizuiku scope of activities